GLO & Deloitte @ WSJ • Global Loyalty Predictions 2025 ft. Lufthansa, Loyalty Juggernaut, Emcan / Emarat • Emirates • Amadeus • Iberia • American Airlines • Malaysia Airlines • Korean Air • Flynas • Ethiopian Airlines • Delta • Alaska Airlines • Etihad • IHG • Hilton • Accor • Minor Hotels • Radisson Hotels • Marriott • Fraser Group • Mastercard • McDonald's • Barclays • PayPal • Loyalty Technology • Loyalty Reports • Loyalty Jobs & Careers
GLOGLO Featured:
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GLO & Deloitte @ WSJ: Travel Loyalty Programs: 10 Insights from Surveyed Leaders The Wall Street Journal featuring Global Loyalty Organisation & Deloitte: Travel Loyalty Programs: 10 Insights from Surveyed Leaders. The Wall Street Journal publishes insights from the recent Global Loyalty Leaders Report.
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Third interview of GLO’s 3rd annual Loyalty Predictions 2025 series. Insights from Ali Bin Zayed, Senior VP of Marketing, Emarat, to discuss the key trends shaping loyalty in 2024, the opportunities and challenges ahead, and how technology will redefine the industry in 2025.
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Second interview of GLO’s 3rd annual Loyalty Predictions 2025 series. Insights from Shyam Shah, CEO of Loyalty Juggernaut, the award-winning next-generation customer engagement and loyalty solutions enterprise, to discuss the key trends shaping loyalty in 2024, the opportunities and challenges ahead, and how technology will redefine the industry in 2025.opportunities and challenges ahead, and how technology will redefine the industry in 2025.
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As part of GLO’s 3rd annual Loyalty Predictions 2025 series, we sat down with Klaus Walther, Head of Award Programme Development at Lufthansa, to discuss the key trends shaping loyalty in 2024, the opportunities and challenges ahead, and how technology will redefine the industry in 2025.
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GLO kicks off its Loyalty Predictions 2025 series—its 3rd annual edition—which will run throughout February 2025. This year’s February series will feature 20 exclusive video interviews and articles with top loyalty experts spanning airlines, hotels, retail, mobility, loyalty solutions & technology and loyalty consulting. Read and watch new articles and interviews every day through February 2025
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Airlines, Alliances & Airports:
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Love is in the air this Valentine’s Day with Emirates Love is taking off at Emirates this February 14, as customers are treated to Valentine-themed cakes and chocolates onboard, a range of decadent pink desserts in Emirates lounges, romantic rosé champagne, gift-giving inspiration on EmiratesRED, and an array of mood-setting movies and music.
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A Culinary Collaboration in the Skies Emirates launches an elevated array of new Business Class inflight dishes designed by renowned chefs and paired with exclusive Moët & Chandon Champagne
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Breeze Airways selects Amadeus as its first distribution partner The airline, a Navitaire customer, will leverage Amadeus’ advanced technology and extensive travel seller network to boost market reach. Breeze Airways has signed a new distribution agreement to make its content available through the Amadeus Travel Platform . The first-of-its-kind distribution agreement for Breeze marks a significant milestone in the airline’s growth strategy.
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American Airlines names Heather Garboden as SVP and Chief Customer Officer American Airlines has named Heather Garboden as Senior Vice President and Chief Customer Officer, effective immediately. In this role, Garboden will lead the newly established Customer Experience organization, which aims to enhance the overall journey for passengers. She will report to Chief Operating Officer David Seymour and Vice Chair and Chief Strategy Officer Steve Johnson, reflecting the importance of customer focus across both operational and commercial divisions.
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Icelandair selected Amadeus Altea NDC as the carrier’s New Distribution Capability API provider Icelandair has selected Amadeus Altea NDC as the carrier’s New Distribution Capability API provider, Amadeus announced Wednesday, expanding the companies’ relationship and enabling the distribution of the full range of the airline’s content and fares, including web fares and NDC-based content, to Amadeus-connected agents. Implementation is scheduled to start in the first quarter of 2025, according to the technology company.
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Iberia Plus: a sweeping transformation Iberia has announced a sweeping transformation of its loyalty program, bringing a new name, revamped elite status earning structure, a fresh elite tier, and more. The updates, slated to take effect on April 1, 2025, signal a major shift in how members engage with the program.
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Emirates and Air Peace sign interline agreement, expanding travel choices to 13 cities in Nigeria Emirates, the world’s largest international airline, has signed an interline agreement with West Africa’s largest airline, Air Peace, enhancing connectivity for passengers travelling to and from Nigeria. The partnership expands Emirates’ footprint to 13 new cities in Nigeria with frictionless single-ticket travel and simplified baggage throughput.
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As a continuation of its globally recognised ‘Time for’ campaign, Malaysia Airlines is proud to unveil ‘Time for Premium Leisure’, a campaign that redefines Business Class travel by showcasing its unparalleled comfort, personalised service, and world-class amenities. From spacious seating and bespoke in-flight experiences to exclusive access to award-winning lounges and gourmet dining, travellers can indulge in a seamless and luxurious journey.
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Korean Air named Airline of the Year by Airline Ratings Korean Air has been named Airline of the Year of 2025 by AirlineRatings.com, and has also won Best Economy Class in its World’s Best Airline Cabin Class Awards. The airline also secured eighth position in the publication’s Top 25 Safest Full-Service Airlines rankings in January this year.
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flynas Launches Two Weekly Direct Flights Between Jeddah and El-Alamein on the North Coast in Egypt flynas, the leading low-cost airline in the world and the best LCC in the Middle East, announced launching direct flights between Jeddah and El Alamein on the north coast of Egypt as of July 1st, in addition to Riyadh – El-Alamein flights. Offering more travel options for flynas guests through its ever-growing international network.
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Ethiopian Airlines to Launch a Passenger Service to Hyderabad, India Ethiopian Airlines, the largest airline in Africa and one of the fastest-growing airline brands in the world, is pleased to announce the launch of a new thrice-weekly passenger service to Hyderabad, India, starting from June 16, 2025. This new route exemplifies Ethiopian Airlines’ commitment to expanding its global network and enhancing connectivity between Africa and Asia, providing passengers with convenient travel options.
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Delta’s 2025 Medallion Year is here—show off your status with new bag tags The 2025 Medallion Year kicked off Feb. 1, 2025 and runs through Jan. 31, 2026 – bringing with it opportunities for SkyMiles Medallion Members to maximize their Status. From customizable new bag tags to exclusive rewards and experiences, Delta’s loyalty program continues to deliver value to Members.
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Unlocking our shared loyalty benefits on Alaska Airlines and Hawaiian Airlines We’re now offering status match between Alaska’s Mileage Plan and Hawaiian’s HawaiianMiles, the ability to redeem Mileage Plan miles on Hawaiian Airlines-operated flights, select benefits for Mileage Plan elites when flying on Hawaiian Airlines, and the ability to earn miles across both programs.
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Lowest AirAsia Domestic Fares exclusively on AirAsia MOVE Planning for ‘Cuti-Cuti Malaysia’? Explore exciting destinations in Malaysia like never before with exclusive low fares on the AirAsia MOVE app. This special promo is exclusively available via AirAsia MOVE as a strategic partnership with AirAsia, its biggest airline partner.
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Soaring demand sees Etihad go daily to Atlanta Etihad Airways’ new service to Atlanta, which is set to launch four-times a week on 2 July, is proving so popular that the airline has decided to make it a daily flight from 1 November.
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Hotels & Hospitality:
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IHG to debut Vignette Collection in France The hotel will join Vignette Collection’s European chapter of 10 hotels as IHG maintains momentum towards its 10-year target to reach 100 hotels globally
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Elevating hospitality in Islam’s holiest city, Regent Makkah promises exceptional luxury and comfort with 330 rooms and suites that offer breathtaking views of Masjid al-Haram
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IHG Hotels & Resorts announces destination entry in Hat Yai, Thailand IHG Hotels & Resorts (IHG) is proud to announce the introduction of its first property in Hat Yai, the largest city in Songkhla in Thailand, together with Park Avenue Property Company Limited, a residential real estate developer in Hat Yai.
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IHG® Hotels & Resorts, one of the world’s leading hotel companies, has signed a management agreement with Hulkul Hotels LLP to develop Holiday Inn Express Bengaluru Lalbagh Road. Set to open in Q1 2026, the signing aligns with IHG’s commitment to expanding presence in high-growth markets across India, catering to both business and leisure travelers.
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First Signia by Hilton in Europe, Middle East & Africa Opens in Jordan Signia by Hilton Amman offers guests an elevated stay experience and world‑class events in the heart of the Jordanian capital
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Elatos Resort to join Accor’s exclusive Emblems Collection Accor is thrilled to announce that Elatos Resort, a luxurious chalet set in the heart of Greece’s alpine wilderness will join the Emblems Collection. The transformation of Elatos Resort will set new standards for intimate luxury and timeless elegance, further enriching the Emblems portfolio.
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Banana Island Adventure Park Presents Trailblazing Family Fun in Qatar Banana Island Resort Doha by Anantara is elated to announce Adventure Park, a pioneering family destination and leisure hub with entertainment for every age and panoramic views of the Doha skyline and Arabian Gulf. A must-visit for anyone seeking fun and excitement in Doha, Banana Island Adventure Park is set to welcome visitors daily from 10am starting 10 February 2025.
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Discover the Andaman in Style: A Family Escape at Anantara Koh Yao Yai Resort & Villas School break – the upcoming holidays are an ideal time to visit Thailand’s beautiful south, and Anantara Koh Yao Yai Resort & Villas is the ideal setting for families seeking adventure and luxe in equal measure.
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Avani+ Koh Lanta Krabi Resort Celebrates Resident Hornbill Couple with New Guest Experiences Ahead of Love Hornbills Day on 13th February, Avani+ Koh Lanta Krabi Resort announces the celebration of its resident hornbill couple, Gok and Gek, who have made their home in a tree on the grounds of the resort overlooking the azures of the Andaman Sea. Offering a perch above the resort’s picturesque Sea View Pool Villas, this special tree has affectionately been dubbed the Hornbill Hotel by the Avani team, symbolising the property’s commitment to wildlife conservation and sustainable tourism.
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This opening marks the debut of the Park Inn & Suites brand in Bengaluru and will be the second operational hotel under this brand in India. The Group currently has five operational hotels across Bengaluru under multiple brands, including Radisson Blu, Radisson, and Radisson Individuals.
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Marriott International has named Shannon Patterson as its new Senior Vice President of Global Sales, signaling a major restructuring of the company’s sales leadership. Patterson succeeds longtime SVP of Global Sales Tammy Routh, who has transitioned to the role of Commercial Performance Leader for The Ritz-Carlton Yacht Collection, Marriott’s luxury cruise division.
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Hyatt: Streamlined Brand Organization to Enhance Focus Hyatt Hotels Corp. has restructured its extensive portfolio of brands into five distinct categories, aiming to better serve what president and CEO Mark Hoplamazian described as “common core” customer groups. This move comes after years of growth through acquisitions and the launch of new brands, creating an opportunity for Hyatt to refine its focus and simplify its offerings.
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Marriott 3Q 2024 Results Highlight Growth, Bonvoy Enhancements, and Expansion Marriott International closed 2024 on a high note, showcasing strong business transient recovery and robust financial performance. With systemwide revenue per available room (RevPAR) increasing and expansion plans on track, the company is looking to 2025 with confidence. Special emphasis was placed on the Marriott Bonvoy loyalty program, customer experience improvements, and continued global growth during the company’s earnings call.
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Radisson Collection Hotel, Berlin is now open, offering a new landmark in the heart of the vibrant Mitte district. With its historic location, world-class amenities, and the stunning “Living Tree” installation, this luxury-lifestyle hotel provides an exceptional experience for guests visiting one of the world’s most dynamic cities.
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Nestled within a lush two-hectare park just moments from the River Seine, Le Relais de La Malmaison, a member of Radisson Individuals, has opened its doors, offering a serene escape near Paris. Combining natural beauty with contemporary comfort, this elegant property delivers an unparalleled hospitality experience just 15 minutes from the heart of the French capital.
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Radisson Hotel Group has unveiled “Esports Ready by Radisson Hotels” – a brand-new program set to offer esports teams, players and organizers carefully curated services and amenities designed to keep them focused, motivated, and prepared to perform at their best.
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Park Inn by Radisson makes its Tamil Nadu debut with the opening of its first hotel in Vellore Radisson Hotel Group continues to expand its footprint in Tamil Nadu, further strengthening its presence in India. The Group now operates seven hotels across the state under brands including Radisson, Radisson Blu and Park Plaza. The latest addition, Park Inn by Radisson, marks the Group’s entry into Vellore as its first internationally branded hotel and introduces the Park Inn brand to the Tamil Nadu state.
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The Luxury Collection, part of Marriott International’s portfolio of over 30 extraordinary hotel brands, announces that, as of today, Casa Brera, a Luxury Collection Hotel, Milan, following its recent opening in Autumn, joins the prestigious The Luxury Collection brand.
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Cruises:
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Cruises.com Launches an Industry-First Points-Based Rewards Program This game-changing program gives customers the freedom to earn and redeem points on any cruise booked through Cruises.com, unlocking more value and flexibility than ever before.
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Retail, E-commerce, F&B, Healthcare:
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UK’s Frasers Group Expands ‘Frasers Plus’ Loyalty Program to Marks Electrical Frasers Group, the parent company of brands such as Sports Direct, House of Fraser, and Flannels, has extended its ‘Frasers Plus’ loyalty and credit program to include the online electrical retailer Marks Electrical. This strategic move marks Frasers Group’s first partnership in the electricals sector, aiming to provide customers with enhanced purchasing flexibility and rewards.
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Mastercard: Younger Shoppers Demand Faster, Safer Online Checkouts In a world increasingly driven by digital transactions, younger consumers are setting new standards for what they expect from online shopping experiences. Recent data from Mastercard highlights a significant shift in shopping behaviors among millennials and Gen Z, with speed and security at the forefront of their demands.
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TAILORED BRANDS APPOINTS NEW CHIEF CUSTOMER OFFICER Mr. Alexander joins Tailored Brands with deep experience across consumer analytics, performance marketing and brand strategy within dynamic omnichannel environments.
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Points4Purpose Expands Card-Linked CommunityRewards™ Platform When shoppers link their Visa or MasterCard to the CommunityRewards platform, they will earn cashback on qualifying purchases and micro-donate a portion of their cashback earnings to the charity of their choice.
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Celebrating The Power of Partnerships: Who’s Leading the Next Wave of Retail Commerce? Shoplazza hosts its annual Shoplazza Awards to celebrate merchants who leverage their brand strength and customer insights to successfully expand into both cross-border and local markets. The awards also spotlight exceptional partners recognized for their technical innovation, deep understanding of merchant needs, and close collaboration with the platform.
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McDONALD’S REPORTS FOURTH QUARTER AND FULL YEAR 2024 RESULTS Systemwide sales to loyalty members were approximately $30 billion for the full year and approximately $8 billion for the quarter across 60 loyalty markets, with full-year growth of 30% over prior year
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Factor4 Loyalty for Samsung Ordering Kiosk Nanonation and Factor4 are excited to unveil a strategic partnership that merges the value of loyalty programs with Nanonation’s Ordering Kiosk solution for Clover POS. This collaboration gives restaurants a powerful tool to foster more return visitors and to boost their profits.
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Entertainment, Sport, Telecom & Social Media:
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VipStake Launches as the Leading VIP Casino Platform with 24/7 Personalized Support Designed to connect elite players with the most exclusive VIP casino programs, VipStake provides expert reviews, in-depth insights, and direct access to top-tier loyalty perks.
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Elevate redefines fan engagement for sports and entertainment At the heart of EPIC’s transformative power is its sophisticated AI engine, designed to address two key challenges in sports and entertainment: the overwhelming volume of fan and venue data and the complexity of making that data actionable in real time.
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DuelNow Launches $DNOW Token Delivering Membership Rewards for Users New and existing users will be invited to progress through DuelNow’s six-tier membership system, ranging from Rookie to Legendary. Each tier increases the potential referral rewards and reduces platform fees, providing users with more opportunities to maximize their earnings.
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Payments, Finance, Property & Insurance:
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Barclays and Wyndham Renew Long-Standing Partnership Partners since 2010, a new long-term agreement maintains Barclays US Consumer Bank as the exclusive issuer of Wyndham’s award-winning suite of co-brand credit cards.
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The deal confirms Chase Travel Group’s access to a wide range of enriched, multi-source content from Travelport, in addition to modern retailing tools and merchandizing features available through the Travelport+ platform.
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Loyalty Technology, Solutions & Consulting:
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North & Warren and Interluxe Group Join Forces to Create the Premier Luxury Marketing Platform Together, North & Warren and Interluxe Group will deliver an end-to-end marketing solution, featuring strategy, digital marketing, in-person activation, creative, and content services. The integrated offering and access to highly targeted affluent and high-net-worth audiences will help our luxury partners deliver growth through increased conversion, improved customer acquisition, and stronger brand affinity.
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This collaboration provides highly regulated industries in the EMEA region—including financial services, insurance, and utilities—with access to the advanced capabilities of the MHC NorthStar Customer Communications Management (CCM) platform.
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LoyaltyLoop and CoreBridge Announce New Integration The new integration is available in the CoreBridge Marketplace making it quick and simple for customers to connect LoyaltyLoop to CoreBridge. Once integrated, customer contact details from recent transactions flow automatically to LoyaltyLoop, automating the feedback and review process.
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Superlogic Secures $13.7M to Revolutionize Loyalty Programs with Experiential Rewards Superlogic connects consumers with experiences they wouldn’t typically have access to, such as courtside NBA Finals tickets, VIP passes to music festivals, exclusive dining with Michelin-starred chefs, and behind-the-scenes access to Broadway productions.
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Reports, Research, Insights & Opinions:
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PayPal: Post-Purchase Power: Building Lasting Loyalty As e-commerce continues to evolve, the post-purchase phase has emerged as a pivotal stage in the customer journey. According to PayPal’s 2025 “Think Forward with PayPal: Post-Purchase Power” report, forward-thinking brands are leveraging innovative strategies to enhance customer satisfaction, reduce returns, and foster long-term loyalty.
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Identity Resolution Software Market to Reach USD 2752 Million by 2031 – Valuates Reports The Identity Resolution Software Market is poised for significant growth as businesses increasingly prioritize accurate, unified customer data to drive personalized marketing and operational efficiency.
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Technavio: Airport Non-Aeronautical Revenue Market to Grow by USD 43.99 Billion (2025-2029) Airports are no longer just places for boarding flights. They’re becoming retail and dining hubs, offering a wide range of non-aeronautical revenue opportunities. Rental services, contactless payment methods, and digital advertising are on the rise.
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AI for Customer Service Market worth $47.82 Billion by 2030 AI adoption in customer service is increasingly focused on implementing proactive solutions that allow businesses to anticipate customer needs and address potential issues before they escalate. This shift from reactive to proactive service fosters trust and loyalty, as highlighted by Genesys, where 72% of customer experience leaders believe AI will enable all proactive service outreach in the future.
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UK Loyalty Programs Market Report and Future Growth Dynamics 2025-2029 With consumer expectations shifting towards personalized experiences, digital integration, and sustainability, companies are investing in AI-driven recommendations, mobile-first engagement, and multi-brand partnerships. However, the dominance of major retailers and financial institutions presents challenges for new entrants seeking traction.
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Jobs & Careers:
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IAG Loyalty is hiring: Digital Customer Experience Lead Location: London Area, United Kingdom. Click inside to apply.
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Columbia Sportswear Company is hiring: Sr. Manager of Loyalty & Consumer Groups Location: Portland, OR. Click inside to apply.
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Airbnb is hiring: Senior Business and Programs Operations Lead, Partnerships & Business Development Location: United States / Remote. Salary: $196K/yr – $245K/yr. Click inside to apply.
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Macy’s is hiring: Sr. Manager, Loyalty, Credit and Personalization Location: New York, NY. Salary: $103K/yr – $171.6K/yr. Click inside to apply:
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J.Crew is hiring: Senior Director – Customer Retention and Loyalty Location: New York, NY. Salary: $170.4K/yr – $213K/yr. Click inside to apply.
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Taco Bell is hiring: Manager, Digital Loyalty Location: Irvine, CA. Salary: $134.5K/yr – $158.3K/yr. Click inside to apply.
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Royal Caribbean International is hiring: Sr. Director, Loyalty Marketing Location: Miami, FL. Click inside to apply.
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Alaska Airlines is hiring: Principal Loyalty Initiatives Manager Location: SeaTac, WA. Salary: $117.5K/yr – $176.3K/yr. Click inside to apply.
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Crowne Plaza Hong Kong Causeway Bay is hiring: Loyalty Manager Location: Hong Kong, SAR. Click inside to apply.
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Plaza Premium Group is hiring: Senior Executive, Loyalty Innovation Location: Hong Kong SAR. Click inside to apply.
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Langham Hospitality Group is hiring: Executive – Loyalty Operations – Corporate Office Location: Hong Kong, Hong Kong SAR. Click inside to apply.
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Elfie is hiring: Gamification & Loyalty Rewards Manager (Mobile App) Location: Hong Kong, SAR. Click inside to apply,
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